Think about the last time your team sat through a metrics review. Did eyes glaze over? Maybe someone scrolled through their phone under the table. Metrics reviews are supposed to help teams understand how things are going, but a lot of the time, they can feel like pointless rituals. Still, there’s a way to make … Read more
Most people groan when the calendar invite says “metrics review.” It’s not that they don’t care about results. They just associate those meetings with confusing charts, criticism, and sometimes embarrassment. But the thing is, checking on team metrics doesn’t have to be a forced march every month. If you change how you approach metrics reviews, … Read more
If you’ve ever sat through a company all-hands and wondered whether there was a better way to run it, you’re not alone. When done right, these meetings keep everyone connected and updated, but they’re tricky to pull off without wasting hours or losing people’s attention. Having helped organize a couple myself, I can tell you: … Read more
Let’s start with what employee advocacy even means. Basically, it’s when people who work at a company share or talk about their company’s content on their own LinkedIn profiles. Sometimes it’s about resharing news. Other times, it’s sharing their opinions on a new project, workplace culture, or industry trends. It might sound simple, but these … Read more
There’s something about the moment someone signs up for your emails. You’ve caught their interest, and now there’s a small window where first impressions count. This is when a welcome series can actually make or break your shot at turning a curious clicker into a paying customer. You might think it’s just a friendly hello … Read more
Competitive analysis is one of those things you often hear tossed around in business circles, but it isn’t just business-speak. It’s more like a routine health checkup for your company—keeping you sharp, relevant, and aware of what’s really happening out there. So, what exactly is it? At its core, competitive analysis means researching and evaluating … Read more